Apple Falls to Fifth Position in the PC Market

The latest numbers from market research company IDC reveals that Apple has fallen to the fifth position in terms of overall PC volume shipment in the second quarter of 2016. The company managed to ship a total of 4.4 million Macs compared to 4.8 million units it shipped the same time last year.

Apple New Thunderbolt Display

Apple fell behind ASUS to finish as the fifth-largest PC vendor by shipments worldwide, with 7.1 percent market share through late June. Apple had 7.4 percent share in the second quarter of 2015 comparatively, according to IDC’s data.

Market leader Lenovo saw its shipments shrink by 2.3%, though it managed to expand its market share to 21.2% from 20.7% on YoY. HP posted a healthy 5.1% growth in its shipments, with IDC estimating the company is less than 1% away from the market leader Lenovo.

IDC-Mac-Q216

Apple has not updated the MacBook Pro in over a year days. The hope, supported by multiple rumors, is that it will release a redesigned MacBook Pro with faster Skylake processors and Thunderbolt 3 with USB-C in the second half of 2016. The top-of-the-line model could sport AMD’s new 400-series Polaris graphics chip.

KGI Securities analyst Ming-Chi Kuo said Apple will launch two thinner and lighter 13-inch and 15-inch MacBook Pro models in the September-December quarter. The notebooks are expected to feature a new OLED touch bar positioned above the keyboard, Touch ID, and hinges made from metal injection molding.

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