Tim Cook : iPad Pro will be a PC replacement for ‘Many, Many People’

Tim Cook : iPad Pro will be a PC replacement for ‘Many, Many People’


Ahead of the launch of the iPad Pro, high level Apple executives have been giving a series of interview to various publications and media channels.Earlier today, The Independent published an interview with Tim Cook where he shared his thoughts on the Apple Pencil and the iPad Pro’s target market.


Now, The Telegraph has published another interview of Tim Cook where he further shares his thoughts on the iPad Pro, iPad mini, Apple Watch, and more. Cook mentions in the interview that for general consumers it does not make sense to buy a PC anymore, and that the iPad Pro will act as a replacement for a “notebook or a desktop for many, many people.”

“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?” […]

“Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones.”

Cook also said the iPad Pro will be highly appealing to artists and other creatives, pointing towards the ease of use of the Apple Pencil and the iPad Pro’s sound system, two features he also highlighted in his earlier interview with The Independent.

Speaking about the dwindling demand for the iPad mini, Cook says that people with an iPhone 6/6s Plus or any other large phone are unlikely to have the iPad mini. He further adds that there will always be a certain bunch of consumers who prefer to use the iPad mini in bed, though he does not deny their being “some cannibalisation” in its sale, which the company knew might occur.

According to Cook, sales of the new Apple TV were “very strong,” a sentiment he echoed for the Apple Watch, which will “set a new record this quarter.” Cook also said Apple doesn’t have plans to introduce sensors or other health features that would cause the FDA to get involved with the device. He didn’t rule out the possibility of other products that require FDA approval, like apps.

” We don’t want to put the watch through the Food and Drug Administration (FDA) process. I wouldn’t mind putting something adjacent to the watch through it, but not the watch, because it would hold us back from innovating too much, the cycles are too long. But you can begin to envision other things that might be adjacent to it — maybe an app, maybe something else.”

The full interview from The Telegraph talks about a lot of other Apple products, the future of the company, and more.

Apple’s iPad Pro will go on sale online on Wednesday, November 11. Pricing for the iPad Pro starts at $799 for the entry-level 32GB Wi-Fi only model. A 128GB Wi-Fi only model is available for $949, and a 128GB Wi-Fi + Cellular model is available for $1,079.

The iPad Pro definitely is a beast, but we don’t think it can act as a PC replacement for many due to its software that greatly limits its potential. Despite Apple introducing Split View multitasking in iOS 9, multitasking on the iPad is still miles behind than a full blown operating system. What do you think about the iPad Pro ? Do you plan on buying one ?

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