Both the Apple Watch and the Apple TV set new quarterly sales records in 1Q 2016, according to information from Apple’s Q1 2016 earnings call, The Apple Watch saw especially strong sales in December as people purchased the device during the holiday season, something that’s perhaps not a surprise given the significant discounts offered by some third-party retailers.
Though Apple itself didn’t offer any discounts on the Apple Watch, places like Best Buy cut prices on the device by roughly $100 and others such as Target offered a $100 gift card with the purchase of the device. These discounts likely offered a large boost to Apple Watch sales. Furthermore, Apple also expanded the availability of the Apple Watch to over 48 additional countries prior to the holiday season.
As for the Apple TV, Apple says it saw its best quarter ever following the launch of the fourth-generation device. The Apple TV 4, priced at $149 to $199 depending on capacity, includes features like a full App Store, a touch-based remote control and Siri voice control. Available apps on the Apple TV have expanded, with 3,600 total apps now downloadable on the device.
One thing to keep in mind here is that Apple doesn’t reveal the sales for these two devices individually. Instead the company opts to lump the two together into an “Other” category which also includes sales of the iPods and Beats headphones. This leaves the exact numbers for the devices unknown. That being said, revenue for the “Other” category increased drastically, jumping more than 40%, from $2.7 billion in Q1 2015 to $4.35 billion in Q1 2016.
Overall, it was a record quarter for Apple with $18.4 billion in profit on $75.9 billion in revenue. During the quarter, the company sold 74.8 million iPhones, 16.1 million iPads, and 5.3 million Macs.
Apple TV and Apple Watch set new quarterly sales records in 1Q 2016