Apple Shares new Apple TV 4 ad, ‘The Kiss’

Today, Apple shared a new Apple TV ad titled ”The Kiss” highlighting how Siri works on the the Apple TV 4. The ad stars Alison Brie and Nikolaj Coster-Waldau using Siri on the Apple TV 4 to playback a particular kissing scene in a movie and then try and replicate it.

In the spot, the two actors are attempting to replicate an on-screen kiss, using Siri to rewind a specific movie scene. On the fourth-generation Apple TV, asking Siri questions like “What did she say?” or “Rewind 10 seconds” will automatically replay a scene from television show or movie.


The ad ends with Apple calling the Apple TV 4 “The future of television,” a tagline that the company has used in previous Apple TV 4 ads as well.

The new Apple TV, starring Siri. Now it’s easier than ever to enjoy your favorite movies, shows, music and apps.

Check it out right below.

Previous ads from Apple about the Apple TV 4 highlighted the various applications available for the set top box. Apple has highlighted Siri on the iPhone 6s multiple times in its ads, but this is the first time the company has highlighted its virtual assistant on the Apple TV 4.

Since the Apple TV launched in October of 2015, Apple has been promoting it through a range of different television ads and billboards that have focused both on content and features like the tvOS App Store, Siri search, Apple Music, and more.

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