On Tuesday, Instagram announced plans to increase the maximum length of videos uploaded to the social network from 15 seconds to 60 seconds, giving iOS users an opportunity to upload and share much longer videos.
The social network says that within the last 6 months, time users spent watching video increased by more than 40%. And it’s hoping that the increased clip length, along with reenabling multi-clip uploads, will help it continue that growth.
We want to bring you fun, flexible and creative ways to create and watch video on Instagram. As part of our continued commitment, you’ll soon have the flexibility to tell your story in up to 60 seconds of video. This is one step of many you’ll see this year.
60-second video support is rolling out beginning today, and will eventually become available for everyone using Instagram over the coming months. Multi-clip video, on the other hand, is available right now for iOS users that have updated to version 7.19, which was released yesterday.
iOS users are also regaining the ability to create videos out of multiple clips from the camera roll, a feature that was available once before but was removed when Instagram simplified its video tools. With Instagram version 7.19, iOS users will once again be able to make videos from several different video clips.
For iOS, we’re also bringing back the ability to make videos out of multiple clips from your camera roll. To learn more about multi-clip video on iOS, check out the Instagram Help Center.
Longer video on Instagram begins rolling out today and will be available for everyone in the coming months. Multi-clip video is available this week as part of Instagram for iOS version 7.19 in Apple’s App Store.
Instagram notes that this is just one of many changes we will be seeing to its service this year. Earlier this month, the company announced it would be changing its feed order from chronological to a method based on posts you want to see most.