At its “Awe dropping” event today, Apple announced its full product lineup for Fall 2025, headlined by the new iPhone 17 family and significant upgrades across its wearables.
Apple Watch Series 11 & SE 3: The Series 11 emphasizes connectivity and health, debuting a built-in 5G modem, new health sensors for blood pressure detection, a 24-hour battery, and a thinner design. The more affordable SE 3 now features an Always-On display, wrist temperature sensing, and sleep apnea detection.
Apple Watch Ultra 3: The flagship watch gains a larger LPTO display, satellite connectivity, and a new black titanium option, maintaining its 48-hour battery life.
AirPods Pro 3: The new earbuds boast significantly improved ANC (2x better than the previous generation), an integrated heart rate sensor, IP57 water resistance, and 8 hours of battery life. Live Translation powered by Apple Intelligence is a standout feature.
iPhone Air: A new category of iPhone defined by its ultra-thin profile, featuring a 6.5-inch ProMotion display, a titanium frame, and Ceramic Shield 2 on both sides. It is powered by the A19 Pro chip and a custom Apple 5G modem, starting at $999.
iPhone 17 & 17 Pro: The mainstream iPhone 17 features a new 6.3-inch 120Hz display, an A19 chip, and a telephoto camera. The Pro models push boundaries with an A19 Pro chip, a massive new camera system with three 48MP sensors, a vapor chamber for cooling, and the largest battery ever in an iPhone.
Availability: Pre-orders start this Friday. All products available September 19.
Apple Watch Series 11
-
Price: Starts at $399
-
Key Features: Thinnest design, 5G built-in, blood pressure detection, sleep score, 24h battery.
-
Colors: Jet Black, Rose Gold, Silver, Space Gray (Aluminum). 3 Stainless Steel colors.
Apple Watch SE 3
-
Price: Starts at $249
-
Key Features: Always-On display, wrist temperature sensor, sleep apnea detection.
-
Colors: 2 options.
Apple Watch Ultra 3
-
Price: Starts at $799
-
Key Features: New larger LPTO display, satellite connectivity, 48h battery.
-
Colors: Black Titanium, Natural Titanium.
AirPods Pro 3
-
Price: $249
-
Key Features: 2x better ANC, Heart Rate sensor, Live Translation, IP57 rating, 8h battery.
iPhone Air (New Category)
-
Price: Starts at $999
-
Key Features: Ultra-thin design, 6.5″ ProMotion display, Titanium frame, Ceramic Shield 2 (front & back), A19 Pro chip, Apple-designed 5G modem.
-
Colors: Space Black, Cloud White, Sky Blue, Light Gold.
iPhone 17
-
Price: Starts at $799
-
Key Features: 6.3″ 120Hz Always-On display, A19 chip, Telephoto camera.
-
Colors: Lavender, Black, White, Sage, Blue.
iPhone 17 Pro / Pro Max
-
Price: Starts at $1,099 / $1,199
-
Key Features: A19 Pro chip, largest iPhone battery ever (Pro Max), new camera system (three 48MP sensors, 8x optical zoom), vapor chamber cooling, ProRes RAW & Genlock video.
-
Colors: Silver, Cosmic Orange, Deep Blue.