Today, Apple announced the 2015 holiday season was the “the biggest day in App Store history” with customers spending a record-breaking $1.1 billion on apps and in-app purchases over a two-week period ending January 3, 2016.
Christmas Day and New Year’s Day both set single-day records, with customers spending over $144 million on January 1, 2016. Apple has now paid out nearly $40 billion to developers worldwide since the App Store launched in 2008.
“The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
The year’s most popular App Store categories across Apple products? Gaming, Social Networking and Entertainment, according to Apple.
“Games and subscription apps dominated this year’s top grossing titles including Clash of Clans, Monster Strike, Game of War – Fire Age and Fantasy Westward Journey, as well as Netflix, Hulu and Match,” said the firm.
Apple said it has now created 1.9 million jobs in the U.S., with over 1.4 million of those jobs attributable to app development and non-IT jobs supported by the app ecosystem. Apple’s spend and investment with US-based suppliers also supports 361,000 jobs, and the company directly employs more than 76,000 people in the U.S., representing nearly two‑thirds of its worldwide team.
Apple created two new app ecosystems this year with the new Apple TV and Apple Watch, building upon its iOS and Mac storefronts. The company keeps 30% of App Store revenue, meaning it earned over $6 billion in 2015 after paying developers.
Apple Announces $1.1 Billion App Store Sales During “the biggest day in App Store history”